NIKKA WHISKY is a different kind of spirit.
To increase visibility of Japanese whiskies
and introduce consumers to NIKKA bottles,
La Maison du Whisky, the brand’s exclusive distributor,
wanted to target a larger audience by redeveloping
presentation codes for this line of spirits.
Our choice: illustrate this perfect alliance
between modernity and age-old tradition,
the soul of the NIKKA house.
An architectural theme for this origami-inspired design.
From a simple box to the NIKKA PERFECT SERVE
bartender initiation case, the ranges of NIKKA whiskies
blend together while distinguishing each variety :
from the subtlest whisky to the most peated.
A strong identity both on the shelf and on the bar.
First editions visible:
the shaker NIKKA FROM the BARREL
and the purist PURE MALT White,
as well as its Red & Black varieties.
An exclusive global design to launch
a new communication territory, and an initiation campaign
« AU FIL DES RENCONTRES »*
*FROM ONE ENCOUNTER TO THE NEXT
On sale in December at LMDW Fine Spirits, with new product lines appearing in 2012
Iconographic product standards
Strategy & Positioning
Corporate communication & launches
Press & Public Relations
Gourmet products & fine foods
Everything was to be created to let customers live
a taste experience.
An exclusive design at the heart of the Abanico identity:
A chocolaty offering in the form of a hand fan.
The expert vision of the founder, Victoire Finaz,
to spotlight the brand’s personality.
« Choco-personalities » segmentation to help guide
select chocolates according to customer tastes
(i.e. adventurous, festive, intuitive, etc.).
Art direction for the web site and blog
First brand of organic and eco-friendly wine
Offering a wide range of 100% organic wines
characterizing the diversity of French vineyards.
Promoting an eco-friendly business approach.
A l’Origine, a brand name that highlights a journey
of initiation to French terroirs, personified by craftsman
who display the particular character of each wine.
Graphic identity that stands out on the shelf.
Communication that testifies to the authenticity
of the approach.
Consulting and positioning
Content strategy for the alorigine.eu web site