NIKKA BOX

An eloquent and intricate packaging to the house Nikka Whiskey’s top liquors

This packaging sits as a simple and modest black box. But opened, this box expands into a multitude of geometric designs with secret compartments for the beverages of your choice.

« Nikka Founded in 1934 by Masataka Taketsuru, the father of Japanese whisky, Nikka has come to symbolize Japanese excellence in whisky. True to it’s origins, the Nikka Box is a pure and elegant case, inspired by the origami art of paper folding, and the himitsu-bako: a secret message box which was once used by the samurai. It embodies Nikka’s spirit of innovation rooted in tradition. The Nikka Box can take on a multitude of different shapes, depending on how its different elements are arranged. Folded out on its entire length, it proudly displays all six bottles. Other combinations result in rectangular, triangular or double diamond formations. When completely opened, folded back on itself and topped with the service tray, it can even turn into a dedicated whisky tasting table! »

Download the press release : CP NIKKA BOX UK

GLOBAL DESIGN:
Packaging design
Iconographic product standards
Strategy & Positioning

NIKKA WHISKY-LA MAISON DU WHISKY

NIKKA WHISKY is a different kind of spirit.

To increase visibility of Japanese whiskies
and introduce consumers to NIKKA bottles,
La Maison du Whisky, the brand’s exclusive distributor,
wanted to target a larger audience by redeveloping
presentation codes for this line of spirits.

Our choice: illustrate this perfect alliance
between modernity and age-old tradition,
the soul of the NIKKA house.

An architectural theme for this origami-inspired design.
From a simple box to the NIKKA PERFECT SERVE
bartender initiation case, the ranges of NIKKA whiskies
blend together while distinguishing each variety :
from the subtlest whisky to the most peated.
A strong identity both on the shelf and on the bar.
First editions visible:
the shaker NIKKA FROM the BARREL
and the purist PURE MALT White,
as well as its Red & Black varieties.
An exclusive global design to launch
a new communication territory, and an initiation campaign
« AU FIL DES RENCONTRES »*

*FROM ONE ENCOUNTER TO THE NEXT

On sale in December at LMDW Fine Spirits, with new product lines appearing in 2012

GLOBAL DESIGN:
Packaging design
Iconographic product standards
Art direction
Strategy & Positioning
Communication territory
Copywriting
Corporate communication & launches
Press & Public Relations

ABANICO-CHOCOLATS DE CREATION

Gourmet products & fine foods

Everything was to be created to let customers live
a taste experience.
An exclusive design at the heart of the Abanico identity:
A chocolaty offering in the form of a hand fan.
The expert vision of the founder, Victoire Finaz,
to spotlight the brand’s personality.
« Choco-personalities » segmentation to help guide
select chocolates according to customer tastes
(i.e. adventurous, festive, intuitive, etc.).

GLOBAL DESIGN:
Brand name
Graphic identity
Packaging design
Product design
Copywriting
Iconographic standards
Art direction for the web site and blog

A L’ORIGINE

First brand of organic and eco-friendly wine

Offering a wide range of 100% organic wines
characterizing the diversity of French vineyards.
Promoting an eco-friendly business approach.
A l’Origine, a brand name that highlights a journey
of initiation to French terroirs, personified by craftsman
who display the particular character of each wine.
Graphic identity that stands out on the shelf.
Communication that testifies to the authenticity
of the approach.

GLOBAL DESIGN:
Consulting and positioning
Brand name
Graphic identity
Iconographic standards
Launch communication
Content strategy for the alorigine.eu web site

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